If you get to the store and find that you like a plainer black or white design, those will be available for purchase on the spot, without any inscription on the back or personalized colors. If you receive the phone and don’t like its looks, you can return it free within 14 days. The card has a scratch-off PIN, which you’ll enter at /designit. There, you can buy a Moto X redemption card, which you’ll pay for in the store after selecting the phone’s 16GB or 32GB storage size and setting up a monthly plan. If you’re curious about how the Moto X colors look in person, AT&T stores stock samples. Turquoise, with neon-yellow accent around the camera lens, is one of the color options buyers can find at the Moto Maker online studio. People who want to try Moto Maker will have to wait until the Moto X phone is available in late August or early September, and they must be AT&T customers, at least until other carriers get access to this design studio. The company is able to do this because it is assembling phones in Fort Worth, Texas, rather than Asia, though plenty of the phone’s parts come from Asian countries. Motorola Mobility vows to ship your phone to you in four days or less, from the minute you submit your order to when you see the package arrive at your door. Every screen clearly displays how much the phone will cost and how long it will take to ship to you. It breaks down the personalization steps into four categories labeled “Make It Yours,” and lets you skip forward or back throughout the creation process to quickly change your mind as you go. The online studio where phones are built is a delight to use. I set it up with my name inscribed on the back and my Google account information, so it would arrive feeling like mine, out of the box. I chose a white wall charger to match the floorboards in my bedroom where I plug in my phone each night, and chose spearmint in-ear headphones that would match the phone when I used them. I used Moto Maker to make a phone with a spearmint-green back, metallic-yellow accents and a black front. AT&T will retain the exclusive rights to Moto Maker for an unspecified period, though Verizon announced that it will offer use of Moto Maker to its customers by the end of the year. Verizon, Sprint, T-Mobile and US Cellular will only have black or white phones, at least to start. Moto X will launch on AT&T with all the customization options of Moto Maker. You can also select accessories, like a matching set of headphones or a case in one of nine colors, also at extra cost. Motorola Mobility is exploring adding four wooden-back options (teak, rosewood, bamboo and ebony) to Moto Maker by the end of this year and these will cost extra. It can be sent to you loaded with 16 gigabytes or 32GB of storage (a 32GB device costs $50 more). And you can preset the phone with your Google ID, one of 16 wallpapers (suggested to match your phone’s colors) and a custom message that appears when you turn the phone on. The phone can be inscribed with a custom message on the back. This includes choosing from one of 18 back colors, seven accent colors and two front colors. (Read Walt’s review for more on the Moto X.) When buying a Moto X, you are encouraged to walk through steps on, an online studio where each phone can be uniquely designed to look exactly how you’d like it to look. Moto X, the $200 phone coming soon from Google-owned Motorola Mobility, aims to change that by using personalization as one of its key components. They carry these gadgets with them all day, every day, and their smartphones look almost exactly like the ones held by everyone else around them. It’s no wonder people are trying to differentiate. No matter how many features come loaded on a phone, people always ask: Does it come in different colors?
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